Pricing

Simple, transparent pricing.

A monthly plan, plus a prepaid wallet only if you use voice. 18% GST is added on top.

Starter

For one-person and small teams

₹4,999₹2,999/month

Now at a discounted price · 40% off

+ 18% GST = ₹3,539

Built for

  • About 1,000 customer messages a month - roughly 170 new enquiries, 6 a day
  • 1 phone line for the Voice Agent
  • Up to 3 team logins
  • The AI reads about 9 pages of your own business information before every reply
  • Campaigns to up to 500 people at a time; imports of up to 5,000 contacts
  • 1 connected lead source, plus file import and manual entry
  • No API keys or outbound webhooks
  • About ₹3.00 per customer message

Everything KROVA does, sized for a small business: the AI answers from your own prices, hours and policies.

Most popularPro

For growing businesses

₹7,999₹5,999/month

Now at a discounted price · 25% off

+ 18% GST = ₹7,079

Built for

  • About 2,000 customer messages a month - roughly 330 new enquiries, 11 a day
  • 3 phone lines for the Voice Agent
  • Up to 8 team logins
  • The AI reads about 15 pages of your own business information before every reply
  • Campaigns to up to 3,000 people at a time; imports of up to 20,000 contacts
  • Every lead source: Justdial, IndiaMART, MagicBricks, 99acres, Housing, email
  • 2 API keys and 5 outbound webhooks
  • About ₹3.00 per customer message

The same rate per message, with room for a main line, a sales line and a branch, a team of eight, and your own systems connected.

Scale

For busy, multi-person teams

₹13,999₹9,999/month

Now at a discounted price · 29% off

+ 18% GST = ₹11,799

Built for

  • About 3,500 customer messages a month - roughly 580 new enquiries, 19 a day
  • 5 phone lines for the Voice Agent
  • Up to 20 team logins
  • The AI reads about 24 pages of your own business information before every reply
  • Campaigns to up to 10,000 people at a time; imports of up to 50,000 contacts
  • Every lead source: Justdial, IndiaMART, MagicBricks, 99acres, Housing, email
  • 10 API keys and 20 outbound webhooks
  • About ₹2.86 per customer message

The lowest rate per message, with the most room: five phone lines, twenty logins, the largest campaigns and the most information for the AI.

Every plan includes

  • WhatsApp and Instagram, with the AI drafting or sending replies
  • Shared inbox for your team, with their own logins and an activity log
  • Commitment ledger, CRM, scheduling, orders and campaigns for your business type
  • Nightly analysis and a morning briefing
  • Your own WhatsApp number and Meta account - Meta's message fees are billed to you by Meta

What each plan can handle

The only difference between plans is size. Every feature is on every plan.

StarterProScale
Customer messages a month1,0002,0003,500
New enquiries (about 6 messages each)170 (6 a day)330 (11 a day)580 (19 a day)
Phone lines (Voice Agent)135
Team logins3820
Business information the AI readsAbout 9 pagesAbout 15 pagesAbout 24 pages
People in one campaign5003,00010,000
Contacts in one import5,00020,00050,000
Lead sources1, plus file import and manual entryAllAll
API keysNot included210
Outbound webhooksNot included520

Included on every plan

  • WhatsApp, Instagram and the Voice Agent
  • Ask KROVA and the owner's morning and nightly briefings
  • Every reply mode: draft, rule-based auto-send and fully automatic
  • Automations and unlimited rules
  • Voice call campaigns (calls are paid from the wallet)
  • Team tools: auto-assign, late-reply alerts, team phone routing, keypad menu
  • Photo to product match and live suggestions during a call
  • Full analytics
  • The same support

How we sized the plans

  • A customer message is one message a customer sends you on WhatsApp or Instagram that the AI reads and answers. Voice is separate and runs on the wallet below.
  • About six messages make one enquiry - a question, a price, a booking, a follow-up. So 1,000 messages is roughly 170 new people a month, or five to six a day.
  • Why the sizes grow with the price. Every message the AI answers costs real money to read and reply to. Each plan is sized so the rate per message stays about the same (₹3.00, then ₹2.86 at Scale), instead of charging a small business for room it will never use.
  • Why the AI reads more of your own information on bigger plans. Before every reply it reads all your prices, FAQs and policies. The more it reads, the more each reply costs to produce, so the amount grows with the plan. About nine pages is plenty for a price list, hours and a dozen policies.
  • The same on every plan: the AI looks at the last 20 messages of the chat before it replies, checks the last 40 for promises made, and keeps a running summary of each customer built from up to 200 messages.
  • Phone lines - Starter has one. Pro has three, for example a main line, a sales line and a branch. Scale has five. Each line is ₹220 a month, paid from the wallet.
  • If you grow past your plan, nothing is switched off overnight. If your business regularly goes beyond its size we will talk to you about moving up.

Voice Agent: pay for what you use

The Voice Agent is on every plan. It is not part of the monthly plan price: it runs on a prepaid rupee wallet, so you only pay for the phone numbers you hold and the calls you make or take.

₹220

per phone number, per month

Taken from your wallet. Starter has 1 line, Pro 3, Scale 5.

At cost

for every call

What the call really cost, nothing added. The breakdown is shown for every call.

₹100

smallest recharge

Up to ₹50,000 at a time. The whole amount lands in your wallet.

  • There is no fixed per-minute rate: a call's price depends on what the call actually cost, so you never pay for a guess.
  • When you recharge, only the payment gateway fee is added on top, so the wallet receives exactly the amount you chose.
  • There is no free voice trial, because a phone number has to be bought for you first.
  • You are alerted when the wallet drops below ₹100. Calls pause when it is empty or a number's rent is unpaid.
FAQ

Common questions.

You pay the monthly plan by card or UPI AutoPay. You approve the monthly payment once and it renews by itself; you are told before each charge. 18% GST is added on top and shown on every payment.

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